Filed under: Bulls, Heat, NBA Videos, Sports Business and Media
The Information Age isn't the same as The Age of Lots of Facts. It's more like that pile of papers on your desk, or the mail pile you never bothered to sort. At first glance, you have no idea whether it contains a check for big money, or that receipt you need to find. And once you start digging, the feeling never really lets up. It's the Age of Stuff and we have been dulled accordingly. Some call it cynicism, but I prefer to think of it as burn-out, or fatigue. There's just too much info out there for us to invest any energy in tracking down, and clinging to, the truth. Whatever that is.
Like it or not, that's the cultural climate of our day, and pretty much explains everything wrong with the universe. Sometimes, though, there comes a moment when -- almost comically -- the clouds part, and we are set straight. Sometimes, a truly great man reminds us that there is such a thing as true, false, and manufactured.
I speak, of course, of Michael Jordan telling the AP that the mash-up of his Nike ad and LeBron James's Nike ad was not, in fact, a real Nike ad. Quoth His Airness: "I had absolutely nothing to do with it, Nike had absolutely nothing to do with it".
Jordan also went out of his way to tell us that he knew nothing about the video until one of his kids hipped him to it. He could have gone a step further, and clarified that he didn't feel this way, either. Since, you know, the web is capable of reaching into our brains and pulling out things that we didn't know existed, or synthesizing them out of nothing and forcing us to comment. But, to get back to the basics of life on Earth, that the situation had to go all the way up to the top just shows that our civilization is positively doomed.
Permalink | Email this | Linking Blogs | Comments
Source: http://nba.fanhouse.com/2010/12/03/michael-jordan-debunks-viral-video-world-rejoices/
No comments:
Post a Comment