Stanford-UConn Sets Women's Basketball Viewership Mark for ESPN

by Milton Kent

Filed under: Connecticut, Stanford, Women's Basketball, Sports Business and Media

It turns out Stanford's win over the Connecticut women's basketball team Thursday made history on a pair of fronts.

Not only did the Cardinal snap the Huskies' record 90-game win streak, but the game was the most watched regular-season women's basketball game in ESPN history.

The game posted a 1.5 metered market Nielsen overnight rating, besting a 1.4 rating garnered by a Connecticut-Duke game played Feb. 1, 2003. ESPN reports that the last 15 minutes of the game did a 3.1 rating.

Thursday's contest, won by Stanford 71-59, will re-air Friday at 2 p.m. ET on ESPN Classic.

 

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Source: http://ncaabasketball.fanhouse.com/2010/12/31/stanford-uconn-game-most-watched-womens-basketball-game-on-espn/

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